VIVAZEN®, the industry leading brand of Feel Good Relief® herbal supplements, is proudly celebrating its 10th anniversary by becoming a Public Benefit Corporation (“PBC”). Throughout the last decade, VIVAZEN® has been on the mission to empower Everyday Heroes™ to live their best lives through the power of plants and natural wisdom. As a PBC, VIVAZEN® will formalize this vision, including this public benefit purpose in its certificate of incorporation.
Transitioning to a PBC secures and focuses the impact of the VIVAZEN® business to legally mandate its commitment to broader societal and environmental outcomes. The formal status will require VIVAZEN® to deliver impact in the world and society in general, beyond profit. Locking in this status means as the business grows, its purpose will always be realized.